Over the past five years, the Ruddick Int'l Group has
conducted five management studies for Callidus. The quality
of the work was excellent, both in accuracy and content.
In each instance, Mr. Ruddick exceeded our expectations.
Morris has the gift of getting hard-to-get, needed information
with much depth. His insights and evaluations are always
excellent. He is quick to understand and grasp the essential
objectives we seek. Each of his reports were concise, complete
and on target. Without reservation or hesitation, we would
strongly recommend the use of the Ruddick Int'l Group's
Morris Ruddick has a unique ability to identify central
issues within multi-faceted operations and then design effective
marketing communication approaches. My experience with Morris
was primarily in the oil field service area, where he has
a great deal of expertise. He also has significant experience
within other service industries.
Over the years I have worked with Morris Ruddick in
varying capacities. Morris does what he says he will do,
when he says he will do it, and surprises you with the results
by exceeding expectations. He conducts business in an open,
direct, and professional manner ... a joy to work with.
I've known Morris Ruddick for over seven years. Morris
has impressed me as a man of integrity, who quickly captures
the essentials of any assignment he is a part of. He is
a forthright professional who can always be relied upon
to deliver what he promises.
Morris has helped get the information required to make
critical decisions through a variety of fast-moving corporate
developments such as acquisitions, product development and
re-positioning and corporate image reshaping. His market
instincts are good and his techniques yield reliable results
Over the years I have used Ruddick Int'l for a number
of projects, including a feasibility study for a business
venture, a national study to assess market potential for
a new telecommunications service and a marketing positioning
study for a household consumer product for Clorox Corporation.
In every case, Morris has provided a first-rate, timely
product. Ruddick Int'l's evaluations are always thorough
and their recommendations very insightful.
Morris Ruddick has a strong international background
that gives him the ability to assist joint business ventures
both in the United States and abroad. Morris Ruddick is
a name that can be trusted to represent the interest of
Colorado businesses internationally.
I first came to appreciate Morris Ruddick's insight
and expertise when a series of new laws and regulations
produced a watershed change in the financial services industry.
Our task was to produce a long-term strategy which addressed
the change, dealt with the reversals we had experienced,
and increased both market share and profitability. Morris
counseled us on developing our strategic position and re-designed
the product lines to help us attain our tactical and strategic
goals. Was it successful? We obliterated competition, executed
a well planned identity program, increased our market presence,
reversed the loss in market share and had truly astounding
gains in revenue and profit. And in the process, we even
won some awards for the advertising he directed.
I have known and worked with Morris Ruddick for about
20 years. Morris has the unique ability to move from one
project to another and maintain his focus on the project
at hand. He has demonstrated effective problem solving,
analysis and communication skills in a variety of situations.
He has the vision and foresight needed for strategic planning
and the practitioner orientation to focus on tactics and
results giving him the balance of skills needed by an effective
Morris Ruddick and the Ruddick Int'l Group quickly caught
our vision and the need in addressing awareness and misconceptions
of our flagship television program. From day one, they became
the experts, providing solid direction. In the evaluation
of an Awareness/Image Campaign we were conducting, their
campaign results synopsis and findings were concise and
easy to understand. Morris is not afraid to give you the
good with the bad. Morris Ruddick is no spin doctor; he
exposes your weaknesses right along with your strengths.
Morris helped demonstrate to senior management that there
was confusion in the marketplace over our product, allowing
us to directly target misconception through our TV, radio
and print advertising. The results were a three fold increase
in viewers trying our show for the first time, plus a 15%
increase in rating for a campaign that was designed only
to increase awareness! We appreciated their close personal
service with meticulous attention to details. We were made
to feel like we were the Ruddick Int'l Group's only client.