| The management of the Ruddick
Int’l Group embraces a body of principles, values
and beliefs that incorporate the foundational basis of the
free enterprise system. These tenets hold that successful
corporations are relationally-oriented—with special
focus on their clients, employees, stakeholders, alliance
partners and communities. That position means corporations
give back and are good citizens employing proactive initiatives
that build the communities they serve.
This represents the opportunity for both growth and service
for clients with expansion plans into the international
sector. By replicating client specialties with a strategy
of micro-business community building, client subsidiaries
gain local support and the potential for stable, long-term
relationships.
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| The primary model for our program
is best illustrated by the unique two-tier mode of operation
exhibited by a successful Asian-based business. The first
level of this operation — the level that creates the
majority of the revenues — has offices across several
major Pacific Rim cities. However, their offices are also
located in adjoining nations that are without much of what
we would describe as a middle class.
These are nations whose political response to the West,
range from being cautious and untrusting to guardedly hostile.
Despite that, Western business practices are in vogue. The
opportunity for the second-tier of this Asian operation
involves the startup of micro-businesses in economically
distressed rural areas — in these non-Western nations.
One of the initiatives resulting from this two-tier Asian
venture is a community business in a previously poor rural
area. This community business creates attractive, decorative
products that have become extremely popular in Western gift
shops. This venture began with three local entrepreneurs
in a village where food was scarce and the future bleak.
Currently, most families of this village have a member working
for this community business and benefits from its operation
have spread into nearby villages.
By employing a core staff and a volunteer network of experienced
entrepreneurs and business owners, our community-building
programs, conducted in conjunction with Global Initiatives
Foundation, result in mobilizing self-sustaining, subsidiaries,
while integrating this effort with startup programs that
prepare local entrepreneurs with the principles needed to
overcome the odds in establishing community-impacting businesses
in hostile and challenging environments. For inquiries,
contact equip@ruddickintl.com.
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