Communication Research Consultants for Audience Development
Planning
Assumptions driving audience behavior have been changing. Audience fragmentation has resulted in intensified competition at every juncture. The new media, cable penetration, DBS, pay-per-view, home videos, CD-ROMS, on-line services and a wider array of participatory entertainment choices than ever before have combined to radically impact audience profiles, expectations and motivations.
Our business is feedback from the marketplace. Feedback that describes motivations. Feedback that is current. Feedback that provides pivotal insights into the pulse of specific audiences and potential audiences. Feedback that provides a realistic foundation to developing more targeted audiences.
| We've been assisting clients since the mid-70s with
services that:
- profile changing audiences,
- describe the audience perspective,
- avoid internal biases,
- sharpen promotional and programming strategies,
- and provide the competitive edge to audience development
reflecting the preferences and tempo sought by today's
audiences.
THE RUDDICK INT'L GROUP is a communication research
consulting firm specializing in media, non profit, and business
to business organizations. As advisors to senior management,
our audience-driven approach combines with a strategic-level
perspective to become the foundation for decision-making
information designed to strengthen audience appeal and the
impact of promotions and programs. |
| The Ruddick Int'l Group's primary services of
custom-developed, senior management reports based on audience
feedback has served client goals of:
- Audience expansion strategies
- New program testing
- Network image development
- Promotional campaigns
- Audience and subscriber communication programs.
Our specialty is designing innovative research approaches
to evaluate the needs, motivations and characteristics of
audiences undergoing change. |
| Market, Audience and Communication Research:
- Audience Profile Surveys
- Image & Positioning Research
- Program Concept Testing
- Audience Development Surveys
- Psychographic Segmentation Surveys
- Audience Viewing Trend Studies
- Qualitative Research
- Audience Appeal and Motivation Evaluations
Management Planning Assistance:
- Feasibility and Opportunity Assessments
- Strategic Marketing Plans
- Merger Acquisition Evaluations
- Public Opinion Studies
- Emerging Technology Impact Studies
- International Market Expansion Evaluations
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| The services of The Ruddick Int'l Group have
been retained by a wide array of Fortune 500, media, non-profit,
and progressive mid-sized corporations from around the globe.
Names such as Xerox Corporation, The Inspirational Network,
Smith International, The Christian Broadcasting Network,
Inc., FirsTier Bank, The PreVue Channel, Philbrook Art Museum,
Tulsa Opera, Southwestern Bell, The 700 Club, MCI Automated
Call Processing, Cabletime, First Mississippi Corporation,
Porter Hospital, Telecommunications, Inc., Oral Roberts
University, FMC, World Evangelism Inc., United Video, ATC,
Lockheed, Derek Prince Ministries, TRW, Universal Studios,
Jones Intercable, Goodyear Tire & Rubber, Good News
Broadcasting, numerous radio and television stations and
many others are among the clients served. |
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